Indonesian Cosmetic Categories

Cosmetics are products or things intended for application on the human body, including the skin, hair, nails, lips and other external genital areas, or on the teeth and mucous membranes of the mouth for cleaning, perfuming, correcting, deodorising, protecting or maintaining the body.

Cosmetics distributed within Indonesia must meet the criteria of safety, efficacy, quality, labeling, and claims.

  • Safety: Based on ingredients used, they must be compliant with the relevant laws and regulations. The cosmetics used in this study should not pose any threat to human health when used in normal or in aggravated conditions.
  • Efficacy: Based on the product’s claim and its intended use.
  • Quality: Determined by compliance with Good Manufacturing Practices (CPKB) and material usage according to Indonesian Cosmetic Codex, standard and laws and regulations that may apply.
  • Labeling: Must be accurate, unbiased and not deceptive.

Regulation of the Indonesian National Agency of Drug and Food Control (BPOM) No. 12 of 2020 regarding Procedures for Submitting Cosmetic Notifications.


Cosmetic Category

The determination of cosmetic categories is based on the product name and its intended use. Below are the divisions of products and their corresponding cosmetic categories:

Table 1: Cream, emulsion, liquid, thick liquid, gel, oil for skin (face, hands, feet, etc.)

Product CategoryDescription
Baby OilCosmetic oil used for care, cleansing, and massage for babies and children under 3 years old. Example product: Baby Oil
Baby LotionCosmetic lotion used for care, moisturizing, and softening skin of babies and children under 3 years old, including lotions for diaper rash. Example product: Care Baby Lotion
Baby CreamCosmetic cream used for care, moisturizing, and softening skin of babies and children under 3 years old, including creams for diaper rash. Example product: Baby Cream Diaper Rash
Other Baby ProductsCosmetics used for babies and children under 3 years old in the form of creams, emulsions, liquids, thick liquids, gels, and oils not included in other categories.
Foot CareCosmetics used exclusively for foot skin care, not including massage cosmetics. Example product: Moisturizing Foot Cream
Skin FreshenerCosmetics used to refresh the skin. Example product: Rose Body Toner
Night CreamCosmetics for face and/or neck skin care used at night. Example product: Moisturizing Night Cream
Skin Soothing ProductCosmetics that provide a cool and comfortable feeling to the skin. Example product: Soothing Aloe Gel
Day CreamCosmetics for face and/or neck skin care used during the day. Example product: Daily Day Cream with Sunscreen
MoisturizerCosmetics used to moisturize face and/or neck skin. Example product: Moisturizing Cream
Massage ProductCosmetics used to facilitate massage. Example product: Natural Massage Oil
Acne Skin ProductCosmetics used for acne-prone skin care. Example product: Acne Spot Gel
Body and/or Hand CareCosmetics used throughout the body and/or hands to protect skin, keeping it smooth, soft, and hydrated. Example product: Milk Body Butter
Eye MoisturizerCosmetics used to moisturize the skin around the eyes. Example product: Moisturizing Eye Cream
Breast Skin Care ProductCosmetics used for breast skin care. Example product: Nipple Cream
Chemical PeelingCosmetics containing ingredients used to remove dead skin cells on the face and/or neck through chemical means. Example product: AHA BHA Peeling Serum
Other Skin Care ProductsCosmetics used for skin care that are not included in other categories.

Table 2: Face Masks (excluding chemical peeling products)

CategoryDescriptionExample Product
MaskCosmetics used to provide a tightening sensation on facial and/or neck skin, excluding products specifically used around the eyesPowder Mask
Peeling MaskCosmetics used to remove dead skin cells on face and/or neck, not containing chemical peeling ingredientsFacial Peeling with Coffee
Eye MaskCosmetics used to provide a tightening sensation on the skin around the eyesCaffein Eye Mask

Image by pikisuperstar on Freepik

Table 3: Foundation (thick liquid, paste, powder)

CategoryDescriptionExample Product
Make-up Base/FoundationCosmetics used before applying facial make-upMake Up Base Fresh
ConcealerCosmetics specifically used to cover imperfections on facial skin and other skin areasLight Concealer
Eye FoundationCosmetics used before applying eye make-upEye Cream Foundation

Table 4: Powder for facial make-up, body powder, antiseptic powder, and others

CategoryDescriptionExample Product
Body PowderPowder form cosmetics used to provide freshness to the body and help provide a dry and soft feeling to the skinTalcum powder
Antiseptic Body PowderPowder form cosmetics used to provide freshness to the body and help provide a dry and soft feeling to the skin while helping to fight bacteriaMenthol Antiseptic Powder
Baby PowderCosmetics intended to absorb sweat, reduce skin friction, providing comfort for babies and children under 3 years of ageRefreshing Baby Powder
Face PowderPowder form cosmetics used to enhance facial appearanceLuxury Face Powder
Liquid PowderSuspension form cosmetics that can be used as powderCool Liquid Powder
Cold PowderTraditional cosmetics used to treat, cool, and brighten skin appearanceCold Powder Menthol
Foot Care PowderPowder form cosmetics used exclusively for foot skin careFragrances Foot Powder

Table 5: Bath Soaps and Antiseptic Soaps

CategoryDescriptionExample Product
Baby Solid SoapSolid cosmetic used for bathing babies and children under 3 yearsBaby Cleansing Bar
Hand Solid SoapSolid cosmetic used for hand cleansingHand Bar Soap
Bath Solid SoapSolid cosmetic used for bathing to cleanse skinPapaya Bar Soap
Antiseptic Solid SoapSolid cosmetic used for bathing to cleanse and help fight bacteria on skinFresh Antiseptic Soap

Table 6: Fragrances

CategoryDescriptionExample Product
Baby FragrancesCosmetics used to provide fragrance for babies and children under 3 yearsFresh Baby Cologne
Body FragranceCosmetics used to provide fragrance with lower concentration than eau de cologneFragrance Mist Body Spray
Eau de CologneCosmetics with 2-5% fragrance concentrationFlower Eau de Cologne
Eau de ToiletteCosmetics with 4-10% fragrance concentrationJasmine Eau de Toilette
Eau de ParfumCosmetics with 7-15% fragrance concentrationEau De Parfum Vaporisateur Natural Spray
ParfumCosmetics with 15-30% fragrance concentrationLuxury Parfum
Other FragrancesFragrances not included in other categoriesHair Mist with Argan Oil

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Table 7: Bath Products

CategoryDescriptionExample Product
Liquid Body SoapLiquid, thick liquid, or gel cosmetics used for skin cleansingSoftening Gel Body Wash
Liquid Hand SoapLiquid, thick liquid, or gel cosmetics used for hand cleansingCleansing Gel Hand Wash
Foam BathCosmetics used in bath water for soaking and cleaning with foam and refreshing fragranceSilky Bubbles Foam Bath
Bath OilCosmetics used in bath water for soaking, providing freshness and fragrance with or without emollientsEssentials Bath Oil
Bath SaltCosmetics containing salt used in bath water for soaking, providing freshness and fragranceHimalayan Bath Salt
Bath PowderPowder cosmetics used in bath water for soaking, providing freshness and fragranceRefreshing Bath Powder
Baby Liquid SoapCream, liquid, or gel cosmetics used for bathing babies and children under 3 yearsBaby Gel Body Wash
Body Scrub/LulurCosmetics used for cleansing, smoothing skin and removing dead skin cellsTraditional Bali Body Scrub

Table 8: Depilatory Products

CategoryDescriptionExample Product
DepilatoryCosmetic preparations used to remove unwanted body hairHair Removal Cream

Table 9: Deodorants and Antiperspirants

CategoryDescriptionExample Product
AntiperspirantCosmetics used to minimize pores to help reduce sweatingAntiperspirant Spray
Deodorant-AntiperspirantCosmetics used to help reduce sweating and body odorAll Day Deo with Antiperspirant
DeodorantCosmetics used to help cover and reduce body odorDeo Roll On

Table 10: Hair Products

CategoryDescriptionExample Product
Hair ColorantCosmetics used to color hairProfessional Hair Colorant
Hair LightenerCosmetics used to fade hair colorBleaching Powder
Fantasy Hair StylingCosmetics used to create fantasy hair colorsPink Neon Instant Color Hairspray
Permanent WaveCosmetics used to change straight hair to curly or dryWaving System – For natural hair
Activator/DeveloperCosmetics used to activate chemical processes in hair coloringPeroxide Creme 6%
ShampooCosmetics used to clean hair and scalpHair Shampoo with Ginseng
Dry ShampooCosmetics used to absorb excess oil from hair and scalpDry Shampoo for All Hair Types
Hair StylingCosmetics used for styling hair, adding volume, and maintaining hairstyleExtra Strong Hair Spray
NeutralizerCosmetics used to neutralize perming, drying, and straightening processesWaving System – Neutralizer
Hair StraightenerCosmetics used to change curly or dry hair to straightKeratin Straight Cream
ConditionerCosmetics used to improve hair appearance and softnessHair Conditioner with Ginseng
Hair CreambathCosmetics used with massage and left for a period before rinsingHair Creambath with Ginseng
Hair DressingCosmetics used to style and add shine to hairPomade, Hair Oil, Hair Cream
Anti-dandruff ShampooShampoo used to clean hair with dandruffAnti-dandruff Shampoo
Hair and Body WashCosmetics used to clean skin and hair2 in 1 Hair and Body Wash
Baby Hair and Body WashCosmetics used to clean skin and hair of babies under 3 yearsBaby 2 in 1 Hair and Body Wash
Hair MaskCosmetics left on hair before rinsing for treatmentNourishing Hair Mask
Hair TonicCosmetics used for hair treatmentHair Tonic with Ginseng
Baby ShampooCosmetics used to clean hair of babies under 3 yearsGentle Baby Shampoo

Table 11: Shaving Products

CategoryDescriptionExample Product
Pre-ShaveCosmetic preparations used to soften skin before shavingShaving Kit – Pre shave oil
ShavingCosmetic preparations used to facilitate shaving processShaving Kit – Precision shave gel
After-ShaveCosmetic preparations used to provide comfort after shavingShaving Kit – Post shave cooling lotion

Table 12: Eye and Face Makeup Products

CategoryDescriptionExample Product
Eyebrow ProductsCosmetics for beautifying and maintaining eyebrowsPerfect Eyebrow Pencil
Eye ShadowCosmetics for coloring eyelidsTrio shades Eye Shadow
EyelinerCosmetics used to define eye linesEye Liner Black
MascaraCosmetics used to beautify and/or maintain eyelashesMascara Black
Eyelash GlueCosmetics used to attach false eyelashesInvisible Lash Glue
Stage MakeupCosmetics used for performers, dancers, and wedding makeupBody Painting Gold
Eye Makeup RemoverCosmetics used to remove eye makeupEye Make-Up Remover Pads
Compact PowderCosmetics in form of soft, homogeneous pressed powderPressed Powder Light
BlushCosmetics used to add color to cheeksMatte Cream Blush

Table 13: Lip Care and Makeup Products

CategoryDescriptionExample Product
Lip ColorCosmetics used to color lipsLipstick Color Matte
Lip LinerCosmetics used to beautify and define lip shapeHigh Pigment Lip Liner
Lip GlossCosmetics used to add shine to lipsFlavored Lip Gloss Cherry
Lip CareCosmetics used to care for and maintain lip moistureVanilla Lip Balm
Lip Makeup RemoverCosmetics used to remove lip makeupLip Color Remover

Table 14: Oral Care Products

CategoryDescriptionExample Product
ToothpasteCosmetic preparations used to clean teethFresh & Clean Toothpaste
MouthwashCosmetics used to clean and refresh mouth by garglingRefreshing Mouthwash
Mouth FreshenerCosmetics used to maintain mouth freshness and cover bad breathMouth Freshener Spray
Teeth WhiteningCosmetics used to make teeth appear naturally whiteProfessional Whitening Pen

Table 15: Nail Care Products

CategoryDescriptionExample Product
Top CoatNail preparation used after nail coloring to prevent cracking and peelingNail Top Coat
Base CoatNail preparation used before applying nail colorNail Base Coat
Nail DryerCosmetics that speed up nail polish drying and add shineQuick Dry Coat
Nail ExtenderCosmetics used to make nails appear longerPoly Gel Nails Builder
Nail Polish RemoverCosmetics used to remove nail polishEasy & Quick Nail Polish Remover
Cuticle RemoverCosmetics used to soften nail cuticles for easy cleaningCuticle Remover lanolin enriched
Nail StrengthenerCosmetics used to help strengthen fragile nailsNail Care – Strengthener
Nail ColorCosmetics used to color nailsNail Lacquer

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Table 16: Preparations for external intimate organs

CategoryDescriptionExample Product
External Intimate HygieneCosmetics used to maintain external genital hygieneDaily Feminine Hygiene

Table 17: Sunbathing and sunscreen preparations

CategoryDescriptionExample Product
SunscreenCosmetics used to protect skin from sun effectsSunscreen SPF50+ PA+++ for normal skin
TanningCosmetics used to bronze skin with sun exposureSpeed Up Tan Accelerator

Table 18: Preparations for tanning the skin without sun exposure

CategoryDescriptionExample Product
Self-TanningCosmetics used to darken skin color without sun exposureFast Self Tanning Lotion

Table 19: Skin Brightening Products

CategoryDescriptionExample Product
Eye Area Brightening CreamCosmetics used to brighten skin or fade dark spots around eye areaLightening Eye Cream
Skin LightenerCosmetics used to brighten and fade dark spots on skinSkin Lightening Cream

Table 20: Anti-Wrinkle Products

CategoryDescriptionExample Product
Wrinkle SmoothingCosmetics used to minimize wrinkles/fine lines on face and/or neckAnti Wrinkle Cream
Anti-aging ProductCosmetics used to minimize signs of premature agingAnti-age Intensive Serum
Eye Wrinkle ProductCosmetics used to minimize wrinkles around eye areaAnti Wrinkle Eye Cream

Register Your Cosmetics with INSIGHTOF

Ensure your cosmetic products meet Indonesia’s strict regulatory standards by registering them with INSIGHTOF Consulting. Our expert team will guide you through the entire process, from documentation to certification, ensuring a smooth and efficient experience. We help you navigate the complexities of BPOM regulations, so your products can be safely distributed and sold in Indonesia.

Why Choose INSIGHTOF for Your Cosmetic Registration?

  • Expert Guidance: Our team has extensive experience in navigating the Indonesian cosmetic registration process.
  • Regulatory Compliance: We ensure your products meet all safety, labeling, and quality requirements as per BPOM.
  • Efficient Process: We streamline the registration process, saving you time and ensuring your products reach the market quickly.

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