If you’re launching a cosmetic brand in Indonesia, you’ve probably heard that the registration process typically takes three to six months. But many brands experience timelines stretching far beyond that—and it can be frustrating. So, what’s really causing the delays?
Let’s unpack the common reasons behind the longer-than-expected registration timelines—and one crucial step that many overlook: registering the manufacturer first.
1. Register the Manufacturer First—It’s Essential
Before submitting your product dossier, your manufacturer must be registered with BPOM. This step is often overlooked but is critical:
- If the manufacturer’s registration is missing or incomplete, your product registration won’t even get started.
- BPOM requires valid Good Manufacturing Practice (GMP) certificates linked to a registered manufacturer before processing any product notifications.
- Without this foundation, expect immediate delays or outright rejection.
Think of manufacturer registration as the gatekeeper for your product’s journey through BPOM.
2. Documentation Gaps Slow Everything Down
Once the manufacturer is properly registered, missing or incomplete paperwork can still cause headaches. Common issues include:
- Expired or missing GMP certificates
- Outdated Free Sale Certificates from the country of origin
- Labels not in Bahasa Indonesia or lacking required local info
When BPOM spots these gaps, they issue “clarification rounds” asking you to fix or provide missing documents. Each round can add weeks or even months to the process.
3. Queues and Risk-Based Batch Processing
BPOM processes cosmetics in risk-based batches:
- Products like fragrances and shampoos often clear in as little as 14 working days.
- More complex products such as anti-acne serums or color cosmetics require detailed safety and claims reviews that can take 8 to 14 weeks.
Knowing where your product fits helps set realistic expectations.
4. Ingredient Bans Mean Reformulations—and Delays
BPOM recently tightened restrictions on some preservatives and colorants. If your formula contains any newly banned ingredients:
- You must reformulate to comply
- Restart testing and dossier submission
- This can delay registration by months
Keep up with ingredient regulations to avoid surprises.
Pro Tip: Use BPOM’s Pre-Submission Consultations
BPOM offers free pre-submission consultations online or in-person to:
- Check your dossier’s completeness
- Identify missing documents or issues ahead of time
Taking this step early can save weeks by preventing clarification rounds.
The key to smoother cosmetic registration in Indonesia? Start by registering your manufacturer properly. From there, focus on complete documentation, understanding BPOM’s batch system, formula compliance, and halal coordination.
At INSIGHTOF, we help you navigate manufacturer registration and every step of the cosmetic approval process, so you can bring your products to market faster and hassle-free. Ready to streamline your Indonesia launch? Let’s chat!
Do you need assistance registering your product in Indonesia?
Contact us today to start your registration process.
