Table of Contents
- Why Many SKUs Make Halal Certification Harder
- Step Zero: Build a Halal Map
- Seven Strategies to Set Priorities
- A Scoring Matrix for Prioritization
- When One Supplier Supplies Many Ingredients
- Do Not Forget the Halal Assurance System (SJPH)
- Sequence From Mapping to BPJPH Registration
- Frequently Asked Questions
For a company with dozens or hundreds of SKUs, the real question is no longer “How do we get halal certified?” but “Which products go first, which ingredients get checked first, and which suppliers must be chased now?” One missing supplier document can hold back many products at once. With the next halal certification phase scheduled to apply from October 18, 2026, according to BPJPH, multi-SKU businesses need a clear priority order before the workload piles up.
1. Why Many SKUs Make Halal Certification Harder
A company with 150 SKUs, 80 raw materials, 25 suppliers, and three production facilities will quickly run into dependencies. Changing one supplier can affect a dozen products. One ingredient with unclear halal status can block every product that uses it. Treating each SKU separately wastes time, because the same ingredient documents are often requested again and again.
The priority order therefore needs to consider business impact, ingredient complexity, document readiness, and production risk together. Halal assessments review ingredients, halal production processes, facilities, and the implementation of the halal assurance system (SJPH), so a plan that looks only at finished products will miss the real bottlenecks.
2. Step Zero: Build a Halal Map
Before submitting anything, create one master table that records every SKU with the following information:
| Data Group | What to Record |
|---|---|
| Products | Product name, category, current certification status |
| Ingredients | Full composition, raw material list, halal document status for each ingredient |
| Suppliers | Supplier for each ingredient, and whether it is local or imported |
| Production | Facilities used, process flow |
| Planned changes | Planned ingredient changes, supplier changes, or reformulations |
A halal map often reveals patterns that were not visible before. For example, 60 SKUs may share the same base ingredient. Completing the documentation for that one ingredient then unlocks 60 products at once.
3. Seven Strategies to Set Priorities
Strategy 1: Start With the Highest Business Impact
Group products by revenue, volume, margin, flagship status, growth rate, launch plans, and their role as an entry point into retail or marketplace channels.
Sales alone are not enough, though. A best-selling SKU with complex imported animal-derived ingredients may need months of preparation, while a smaller SKU with simple local ingredients may be ready much sooner. Combine business impact with halal readiness.
Strategy 2: Prioritize Ingredients Used Across Many SKUs
In a large portfolio, this step usually has the widest effect. If Ingredient X appears in three products and Ingredient Y in two, confirming Ingredient X’s documentation first moves all three SKUs forward before product-specific work begins. Ask not only “Which product should we certify?” but also “Which ingredient affects the most SKUs?”
Strategy 3: Group Suppliers by Document Readiness
| Group | Condition | Action |
|---|---|---|
| A: Complete documents | Supporting documents available, ingredient information clear | Verify and archive |
| B: Partly complete | Ingredient available, but some documents need completion or verification | Send a list of gaps with a deadline |
| C: Unclear | Ingredient, process, origin, or documents are insufficient | Intensive clarification, or prepare an alternative supplier |
The biggest risk sits with Group B or C suppliers that provide critical ingredients for many SKUs. Address them first.
Strategy 4: Trace From Ingredients, Not Just Finished Products
A common mistake is focusing only on the finished product, when its halal status depends on the ingredients and processes behind it. A more reliable sequence is Product → Ingredient → Supplier → Process → Facility, rather than Product → Certificate.
In some cases, laboratory testing can help resolve doubts about an ingredient or product, for example a possible contamination concern. Not every product needs testing. The need depends on the ingredient and the requirements of the assessment.
Strategy 5: Identify Critical Points in Complex Processes
Products with one or two local ingredients and simple processing rarely cause problems. More attention is needed for products involving imported ingredients, animal-derived components, fermentation or multi-stage mixing, shared production lines, contract manufacturing, or long supply chains.
For these products, identify halal critical points early. The sooner they are found, the more time there is to source alternative ingredients or separate production lines before the audit.
Strategy 6: Consider Products Entering New Channels
Modern retail, marketplaces, HORECA (hotels, restaurants, cafés), distributors, export markets, and corporate tenders may each have different requirements. If a channel expects a halal certificate, move the relevant products up the list. In that case, the certificate becomes a condition of market access.
Strategy 7: Build a Phased Roadmap
| Phase | Scope |
|---|---|
| Phase 1 | Top-revenue SKUs with relatively ready ingredients |
| Phase 2 | SKUs that share ingredients with Phase 1 |
| Phase 3 | SKUs whose suppliers still need to complete documents |
| Phase 4 | SKUs with more complex ingredients or processes |
| Phase 5 | New SKUs, or SKUs with smaller business contribution |
Splitting 100 SKUs into five work packages makes the process easier to schedule and monitor.
4. A Scoring Matrix for Prioritization
To make the order defensible, score each SKU from 1 to 3 on the factors below, then add the scores. Products with the highest totals move into the first phase.
| Factor | Question | Score 3 if |
|---|---|---|
| Business impact | How much does the SKU contribute to the business? | It is a core product |
| Market priority | How important is the product for its sales channel? | The channel requires halal certification |
| Ingredient readiness | Are the ingredient documents available? | Almost all are complete |
| Supplier readiness | Are the suppliers easy to verify? | Most suppliers are in Group A |
| Process complexity | How complex is the production process? | The process is simple |
| Shared ingredients | Is the ingredient used across many SKUs? | It is used in many SKUs |
| Regulatory priority | Is the product category already required, or soon to be required, to be halal certified? | Required from October 18, 2026 |
A basic spreadsheet is enough, provided every team uses the same scale and definitions.
5. When One Supplier Supplies Many Ingredients
Measure a supplier’s importance by the impact of the ingredients it provides. Suppose Supplier A provides 10 ingredients: three are used in 40 SKUs, two in 20 SKUs, and five in only one or two SKUs each. The first three ingredients should be prioritized because they affect 40 SKUs at once.
Trace the chain as Supplier → Ingredient → SKU → Facility. With this map, procurement, R&D, QA/QC, regulatory, and internal halal teams can work from the same data.
6. Do Not Forget the Halal Assurance System (SJPH)
Halal certification does not end with the registration documents. Companies must implement an SJPH, which, according to LPPOM’s published criteria, covers five areas:
- Commitment and responsibility: management sets a halal policy and trains staff.
- Ingredients: all ingredients, including additives and processing aids, meet halal requirements, and any ingredient change is reported.
- Halal production process: halal production is separated from non-halal production, including at third-party facilities.
- Products: finished products meet halal requirements.
- Monitoring and evaluation: internal audits at least once a year, with periodic reporting to BPJPH.
For multi-SKU businesses, the ingredient and monitoring criteria matter most. Each new SKU or supplier change adds administrative work. A well-organized system lets a new product enter an existing process instead of starting from zero.
7. Sequence From Mapping to BPJPH Registration
Steps 1 to 5 are the company’s responsibility and usually take the most time. Official registration information is available on the BPJPH channels.
Have Many SKUs? Start With a Prioritization Review
You do not need perfect data to begin. A rough SKU list and ingredient composition are enough to identify the ingredients that affect the most products and the suppliers that carry the most risk. INSIGHTOF Consulting Indonesia has supported BPOM and halal filings since 2016, and can help you sequence your portfolio.
8. Frequently Asked Questions
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