The Indonesian cosmetics market presents tremendous opportunities for online sellers, but success depends heavily on maintaining compliance with BPOM (Badan Pengawas Obat dan Makanan) regulations. Here are the five essential tips to prevent product takedowns and maintain a legitimate online cosmetics business.
1. Obtain and Verify BPOM Notification Numbers
The cornerstone of legitimate cosmetic sales in Indonesia is proper BPOM registration. Every cosmetic product you sell must have a valid BPOM notification or permit number. This serves as your product’s passport in the Indonesian market and is your first line of defense against takedowns.
To implement this effectively, you should verify all notification numbers through official channels. Visit bpom.go.id or use the BPOM mobile application to confirm the authenticity of each product’s registration. Remember that different variants of the same product line may require separate registration numbers, so thorough verification is essential.
2. Display BPOM Registration Numbers Properly
Once you have verified your products’ BPOM numbers, you must display them correctly in your product listings. This goes beyond simply posting the numbers – they must match exactly with the approved label information from BPOM.
Consider this step as building trust with both regulators and customers. Include the registration number in your product descriptions and ensure it matches the number visible on your product packaging. This transparency helps prevent suspicions of counterfeiting and reduces the risk of takedown.
3. Ensure Compliant Product Promotions and Advertisements
Your promotional materials must adhere to strict guidelines to avoid takedowns. BPOM regulations require that all cosmetic advertisements remain truthful and objective. Think of this requirement as a commitment to honest communication with your customers.
When creating product listings and promotional content, ensure your information:
- Presents objective facts that align with the product’s actual benefits
- Stays within the scope of approved cosmetic claims
- Avoids any implications of medical or therapeutic benefits
- Maintains honesty in describing product effects
- Can be scientifically substantiated
- Follows principles of fairness and clarity
- Remains consistent with BPOM-approved product purposes
4. Provide Clear and Accurate Product Photography
Product photography plays a crucial role in compliance. Your photos serve as visual proof of your product’s legitimacy and must accurately represent what customers will receive.
When photographing your products, ensure that:
- Images clearly show the actual product packaging
- All sides of the package containing important information are visible
- The BPOM registration number on the packaging is legible
- The product’s condition in photos matches what you’re selling
- Lighting and clarity allow customers to verify product details
Think of your product photos as a visual contract with your customers – they should provide all the information needed to verify the product’s authenticity and condition.
5. Include Complete Product Expiration Information
Proper documentation of product expiration dates is not just a regulatory requirement – it’s a crucial aspect of consumer safety and trust. This information must be clearly stated in your product descriptions and kept updated.
When listing expiration dates:
- Provide the information prominently in your product descriptions
- Keep your inventory system updated to track expiration dates
- Remove listings for products approaching their expiration date
- Include manufacture dates when available for additional transparency
Success in Indonesia’s online cosmetics market requires more than quality products—it demands strict regulatory compliance. By following these tips, you build trust with regulators and customers while ensuring long-term success.
Stay vigilant in maintaining these standards, as regulations may update periodically. Your commitment to compliance will help ensure your long-term success in Indonesia’s growing online cosmetics market. INSIGHTOF is here to support you in navigating the regulatory landscape, helping you register your cosmetics smoothly and ensuring compliance with Indonesian regulations.
How can INSIGHTOF help?
INSIGHTOF offers comprehensive regulatory services to facilitate market entry in Indonesia, specializing in BPOM and Kemenkes product registration with expert guidance every step of the way.
For any inquiries, please feel free to contact us at marketing@insightof.co.id.
