The global market for halal-certified cosmetics has surged into the mainstream beauty industry. Industry reports place its 2024 value in the tens of billions, with forecasts of continued rapid growth. For example, Fortune Business Insights estimates a market size of US$47.76 billion in 2024, climbing to $115.03 billion by 2032 (≈11.7% CAGR). Another analysis places the figure at $69.1 billion in 2024, potentially reaching $152.4 billion by 2030. Despite varying estimates, all sources agree on a strong expansion driven by demographics and ethical consumer trends.
Muslim consumers—now over 2 billion globally—prioritize products that follow religious dietary laws. At the same time, ethical and “clean beauty” movements amplify demand. Halal cosmetics are typically free from pork-derived ingredients and alcohol, and are often cruelty-free and naturally formulated. Studies show a growing number of non-Muslim consumers are also turning to halal-certified products due to their perceived safety, ethical sourcing, and environmental standards. These qualities—such as vegan ingredients and chemical-free formulations—align closely with the clean beauty movement. As one market report highlights, halal labels are now seen as a sign of purity and quality by consumers across demographics.
Local Brands Lead the Way, Multinationals Follow
Across Asia, local brands are proudly showcasing halal logos. In Indonesia and Malaysia, homegrown companies have thrived by directly addressing Muslim consumer needs. The Indonesian brand Wardah, launched in the early 2000s, now controls around 30% of the domestic makeup market. Its success—boosted by influencer campaigns—has helped embed halal cosmetics in mainstream beauty culture.
In Malaysia, singer Dato’ Siti Nurhaliza’s SimplySiti line and other brands also prioritize halal integrity. Their popularity explains why multinationals are adapting. L’Oréal now operates a halal-certified factory in Indonesia, producing over 100 halal-certified products for local and regional markets. Similarly, Unilever and Beiersdorf have retooled supply chains to comply with local halal labeling laws. This trend reflects the region’s dominance: Asia-Pacific accounts for about 64% of global halal beauty sales in 2024, led by large Muslim populations in Indonesia, Malaysia, India, and beyond.
Market Drivers and Consumer Trends
Demographics and Faith-Based Demand
One major growth driver is the expanding Muslim population with rising disposable income. Islam, now with over 2 billion followers, is the fastest-growing major religion. Urban, affluent Muslim consumers—especially women—are increasingly demanding cosmetics that align with their beliefs. Halal certification provides assurance that ingredients and manufacturing processes meet religious guidelines. Regulators also note that modern formulations can blur halal boundaries, making certification even more essential. Indonesia’s 2026 halal labeling deadline is one example of how governments are working to eliminate confusion for consumers.
Halal and the Clean Beauty Movement
Halal cosmetics overlap with ethical beauty trends. Since halal laws prohibit animal cruelty and certain synthetic ingredients, certified products often meet broader consumer demands for cruelty-free, vegan, and natural items. A CosmeticsDesign report explains that halal standards exclude ingredients such as pork, blood, and certain alcohols, while also requiring rigorous hygiene and quality audits.
This positions halal as a benchmark of trust not just for Muslims, but also for values-conscious consumers. For many shoppers, halal = clean.
Social Media and Influencer Power
Digital trends are also fueling growth. In Malaysia and Indonesia, social media platforms like TikTok and Instagram have been powerful in spreading awareness of halal brands. Influencers often highlight the safety and transparency of halal-certified products. Young, tech-savvy consumers—both Muslim and non-Muslim—are driving this trend, often equating halal with ethical, high-quality products. This has elevated halal beauty from a niche religious category to a mainstream global lifestyle movement.
Regional Hotspots: Southeast Asia, Middle East, and Europe
Southeast Asia: Ground Zero for Halal Cosmetics
Indonesia is at the forefront. Home to the largest Muslim population (~231 million), the country passed a sweeping law (JPH Act No. 33/2014) mandating halal labeling on all processed goods, including cosmetics. Enforcement begins in October 2026. Agencies like BPJPH and LPPOM MUI oversee certification. Exporters must prepare extensive documentation and implement a Halal Assurance System to meet these standards. After 2026, any cosmetic product sold with a halal claim in Indonesia must be certified locally.
Malaysia also champions halal cosmetics. Although not legally required, JAKIM (the Department of Islamic Development Malaysia) offers voluntary halal certification. Since 2024, JAKIM has expanded into international halal schemes for cosmetics and pharmaceuticals. Consumers strongly prefer halal-certified products. Giants like L’Oréal and Unilever have released halal lines here, while local stars like SimplySiti and Wardah dominate shelves. The Malaysian government actively promotes halal industries via policies such as the Halal Industry Master Plan.
Middle East: High Demand, Strict Standards
In the Gulf Cooperation Council (GCC) region, demand is equally strong. Countries like Saudi Arabia, the UAE, and Qatar often require halal certification—or at least strongly encourage it—for imported cosmetics. Common standards include the GSO 2055 series, UAE.S 2055-1, and the OIC/SMIIC benchmarks.
Certification from internationally recognized bodies is usually accepted, though national authorities like Saudi Arabia’s SFDA and UAE’s ESMA often require additional approvals. Halal certification in this region is not optional—it is essential for market access. Local consumers also expect natural, clean formulations, giving halal products added appeal.
Europe and North America: A Growing Niche
Although smaller, the halal cosmetics market in Europe and North America is growing steadily. Europe’s sector is expected to hit $6.4 billion by 2032, driven by Muslim populations in the UK, France, and Germany. Brands like L’Oréal and Chanel are starting to explore this space. Consumers seeking ethical, safe products are increasingly open to halal-labeled goods—regardless of religious affiliation. For global beauty brands, halal is becoming a mark of quality and trust.
Advice for Exporters Entering Halal Markets
Below are practical steps to ensure your brand is ready to meet both regulatory requirements and consumer expectations.
1. Research and Strategy
Identify your target countries and study their halal requirements in depth. Southeast Asia (especially Indonesia and Malaysia) and the Gulf Cooperation Council (GCC) countries offer significant opportunities, but consumer preferences vary by region.
- Conduct detailed market research: Understand fragrance preferences, packaging styles, and product types that resonate in each region.
- Localize your brand: Translate labels and marketing materials into local languages and ensure cultural relevance and sensitivity.
2. Partner with Experts
Work with recognized halal certification bodies or consultants familiar with each country’s specific rules.
- Some U.S.-based halal certifiers (e.g., AHF) can issue certificates recognized in multiple countries.
- A local agent, importer, or distributor can help navigate regulatory submissions and smoothen the certification process.
3. Adapt Your Formulas and Processes
Start reviewing all product ingredients and manufacturing processes now.
- Eliminate non-compliant substances (e.g., pork derivatives, certain alcohols) and replace them with halal-approved alternatives.
- Establish rigorous quality systems such as GMP or HACCP – halal audits are similar to food safety audits in their strictness.
- Maintain detailed documentation for every ingredient (e.g., COAs, MSDS).
- If using contract manufacturers, confirm they understand halal requirements and can ensure proper segregation and equipment sanitation.
4. Obtain Certification and Display the Halal Logo
Apply for halal certification through bodies recognized by authorities such as JAKIM (Malaysia) or MUI (Indonesia).
- Once certified, prominently display the halal logo on your packaging. It builds consumer trust.
- In Indonesia, halal certification and labeling will become mandatory by 2026.
- In Gulf markets, include Arabic script labeling or provide translations.
5. Marketing and Consumer Education
Build your brand around transparency and halal assurance.
- Emphasize your compliance, ingredient integrity, and ethical sourcing.
- Use testimonials and engage Muslim influencers to build credibility.
- Position your products not only as halal but also as vegan, cruelty-free, or organic to appeal to broader conscious consumer segments.
6. Stay Updated on Regulations
Halal rules are evolving, and staying compliant means staying informed.
- Track regulatory changes (e.g., Indonesia’s 2026 deadline, new GCC requirements).
- Join trade organizations (e.g., PCPC, local halal councils) for up-to-date insights and resources.
- Treat halal certification not just as a regulatory step, but as a competitive advantage and gateway to high-growth, ethical markets.
Conclusion
The rise of halal-certified cosmetics is transforming the global beauty industry. What began as a niche for observant Muslim consumers has grown into a broader movement driven by ethics, demographics, and digital access.
For exporters, the real question is not whether to enter halal markets, but how soon. Brands that prioritize halal compliance and communicate it authentically will unlock massive growth potential, customer loyalty, and brand credibility.
As one industry analyst puts it:
“Certified halal status can significantly increase brand loyalty and expand market share.”
With over a billion halal-conscious consumers worldwide, the time to act is now. Ask yourself:
Is our brand ready for halal?
Do you need assistance registering your product in Indonesia?
Contact us today to start your registration process.
Sources:
- Fortune Business Insights – Halal Cosmetics Market Size, Share & Growth Report
- GlobeNewswire – Halal Cosmetics Market Analysis 2025–2030
- GlobeNewswire – Global Halal Cosmetics Market Overview
- Prominent Institute – The Rise of Halal Beauty Products in Malaysia
- The Indian Express – Consumer Giants Court Muslims with Halal Face Creams, Shampoos
- Halal Foundation – Halal Certification Requirements & Process for Cosmetics
- Halal Malaysia Portal – News and Certification Guidance
- Ministry of Health Malaysia – Are Cosmetics in Malaysia Certified as Halal?
- Halal Foundation – Halal Certification for Export to UAE, Saudi Arabia, and GCC/MENA Countries
- Halal Foundation – 7 Ways Halal Marketing Helps Businesses Gain Competitive Edge
