As of February 2026, the Head of BPJPH (Halal Authority), Ahmad Haikal Hasan, has clearly emphasized that non-halal products are [not prohibited] from being distributed or sold in Indonesia. The goal of the JPH Law (Undang-Undang No. 33 Tahun 2014) is legal certainty and consumer protection, not market restriction.
The Head of BPJPH, emphasized that claims suggesting the government bans non-halal products from the market, or allows them to circulate without proper labeling, are incorrect. The regulation focuses on transparency through clear and easily readable labeling requirements.
Products containing or derived from prohibited (haram) materials may still be manufactured, distributed, and commercialized. However, businesses are required to display a clear “non-halal” label in accordance with prevailing regulations. This enables consumers to make informed decisions based on their beliefs and needs.
In distribution and retail practices, non-halal products must also be physically separated from halal products to prevent misplacement, mixing, or potential cross-contamination. This requirement forms part of the traceability principle within the Halal Product Process (PPH), which serves as the foundation of Indonesia’s halal assurance system.
BPJPH further highlighted that the halal assurance policy is neither discriminatory nor restrictive to business activities. Instead, it is designed to create a transparent and fair business ecosystem that provides regulatory certainty for all business actors, including both halal and non-halal producers.
On a global scale, halal has evolved into a universal product standard that extends beyond Muslim-majority countries. Nations such as China, the United States, Australia, and Brazil have adopted halal certification as part of their quality standards and international market access strategies. This demonstrates that halal is no longer solely a religious matter, but also a significant driver of global economic growth with substantial and expanding market potential.
With its considerable potential, Indonesia is encouraged not only to serve as a market for imported halal products but also to position itself as a leading producer and key player in the global halal supply chain, ensuring that Indonesian halal products contribute meaningfully to national economic growth.
Key Obligations for Non-Halal Products
Based on Government Regulation (PP) No. 42 Tahun 2024 and PMA No. 26 Tahun 2019, here is a summary of what you must do if your product is non-halal:
| Category | Regulatory Requirement | Practical Tip from INSIGHTOF |
| ‘Labeling’ | Must include a ‘Non-Halal’ statement (Keterangan Tidak Halal). | This is not just text; it often requires specific colors or symbols. |
| ‘Separation’ | Must separate locations, tools, and storage for production and distribution. | In retail, you will notice separate ‘Non-Halal’ corners. This is mandatory. |
| ‘Traceability’ | Must ensure no cross-contamination during the process. | Even during shipping, mixing halal and non-halal without barriers is risky. |
The regulation for ‘Keterangan Tidak Halal’ (Non-Halal Information) requires that the statement be:
- Easy to see and read.
- Not easily removed, detached, or damaged.
- For products containing specific haram ingredients like pork, the name of the ingredient must be written in a [different color] within the composition list.
FAQ Section
Q1: If my product contains pork, can I still register it with BPOM?
Yes, it is possible. You can register with BPOM (Notification/ML) but you must strictly follow the labeling rules and clearly state the pork content in the ingredients with the required markings.
Q2: Do I need a Halal certificate for a product that is obviously haram (like ham)?
No, it is not possible to certify it. Products from haram materials are exempted from halal certification but mandatory for non-halal labeling.
Q3: Can I distribute non-halal products in the same truck as halal products?
Yes, but with conditions. According to PP 42/2024, processed non-halal products can be in the same transport as halal products [only if] cross-contamination is guaranteed not to occur and they are physically separated. However, fresh animal products must be completely separated.
How INSIGHTOF Consulting Indonesia Supports Your Market Entry
For foreign companies planning to enter Indonesia, regulatory clarity is essential. Whether your product requires:
- Halal certification
- Non-Halal labeling compliance
- Product registration
- Import licensing
- Distribution and warehouse compliance
INSIGHTOF Consulting Indonesia provides strategic regulatory assistance to ensure your business meets Indonesian requirements efficiently and correctly.
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