Advertising of Health Equipment and Household Health Supplies

The supervision of advertisements for medical devices and household health supplies (PKRT) circulating in the community must be conducted in accordance with the applicable marketing authorization. In its implementation, advertisements for medical devices and PKRT must provide objective, comprehensive, and non-misleading information. Advertisements must include information on benefits, contraindications, side effects, and other relevant information regarding product use, and must be honest, accurate, and responsible, without exploiting public health concerns. In accordance with the Republic of Indonesia Consumer Protection Law Number 8 of 1999, businesses are prohibited from offering, promoting, or advertising goods and/or services incorrectly or using exaggerated terms such as “safe,” “harmless,” or “risk-free” without complete information.

Advertising materials for medical devices and PKRT as regulated in the Minister of Health Regulation Number 76 of 2013, Article 7, are not permitted if:

1. Misleading through emphasis, striking comparisons, or omission of facts
2. Compares with other similar products with the intention of denigrating;
3. Directly or indirectly encouraging excessive and unnecessary use of health devices and PKRT
4. Exploits public ignorance by including unverifiable and unverified scientific data
5. Creates fear or exploits myths that exist in the community
6. Provides testimonials
7. Uses names, initials, logos, symbols, and/or references indicating endorsement from health-related institutions or organizations
8. Uses confusing medical jargon/slogans
9. Misuses research findings or quoting from technical or scientific publications; and/or 
10. Directly or indirectly suggesting prevention of diseases.

In addition to the provisions stipulated in Article 7, advertisements for Medical Devices are not allowed if they:

1. Contain words, phrases, or illustrations claiming or suggesting that they can cure a disorder or disease
2. Directly or indirectly suggest that the medical device can prevent, slow down, or reverse physiological changes and degenerative conditions related to aging
3. Make various claims or impressions that the Medical Device is perfect or guarantees definite recovery
4. Neglect primary treatment/care, offer specific advice, diagnosis, or treatment for serious and chronic diseases.

Reference:
Permenkes No. 76 Tahun 2013

Undang-Undang Nomor 8 Tahun 1999