Cosmetics are one of the commodities that are widely traded online through social media or e-commerce. This condition provides a more dominant space for advertising as a means for business actors to convey product information to the public, so that published cosmetic advertisements must be in accordance with the information data in the notification. On the other hand, the very dynamic development of advertising demands the existence of rules that can be used as a reference for advertising in a healthy, objective, honest, correct, and responsible manner and comply with the ethics and norms that apply in society. Information on promotional materials/cosmetic advertisements in circulation must meet the criteria as stipulated in BPOM Regulation Number 32 of 2021 concerning Supervision of Cosmetic Advertising.
Cosmetic Labeling
Cosmetic labeling refers to any information about a cosmetic product presented in the form of images, text, a combination of both, or other forms. This information is included on the product, placed inside, attached to, or forms part of the packaging, as well as directly printed on the cosmetic product itself.
Primary and Secondary Cosmetic Packaging
It is divided into two types: primary and secondary packaging.
- Primary Packaging
Primary packaging is the material used to contain and/or wrap a cosmetic product, whether it comes into direct contact with the product or not.
- Secondary Packaging
Secondary packaging is the outer packaging that protects the primary packaging.
12 Mandatory Information Required on Cosmetic Products
- Name of the Cosmetic Product
- Usage Instructions
- Warnings/Cautions
- Notification Number
- Batch Number
- Expiry Date
- Benefits of the Product
- Composition (Ingredients)
- Name and Full Address of the Notifier
- Country of Manufacture
- Net Weight/Volume
- 2D Barcode
Cosmetic Advertising
Cosmetic advertising refers to a communication message about a cosmetic product and/or cosmetic brand directed at its target audience. This can take the form of images, text, sound, audiovisual content, or other forms, delivered through various means for marketing and/or trading cosmetic products.
Criteria for Cosmetic Advertising
Objective
The advertisement must provide information that aligns with actual facts and must not deviate from the intended benefits of the cosmetic product.
Not Misleading
The advertisement must provide honest, accurate, and responsible information that does not cause unnecessary public concern.
Not a Medicine
The advertisement must not claim that the cosmetic product has medicinal properties or is intended to prevent diseases.
Requirements for Cosmetic Advertising
Advertisements must be in the Indonesian language.
The use of foreign languages, regional languages, and/or other terms is allowed only if they are widely understood, whether or not they have an equivalent in Indonesian.
Advertisements must comply with the technical guidelines for advertising supervision as per the applicable regulations.
How can INSIGHTOF help?
INSIGHTOF offers comprehensive regulatory services to facilitate market entry in Indonesia, specializing in BPOM and Kemenkes product registration with expert guidance every step of the way.
For any inquiries, please feel free to contact us at marketing@insightof.co.id.
