Definition of a Claim
A claim is a statement on labeling and advertisements that provides information about benefits, safety, and other related aspects of cosmetics. Cosmetic claims aim to:
- Communicate or describe the characteristics or functions of a cosmetic product explicitly or implicitly.
- Help consumers choose the right cosmetic product.
- Make a cosmetic product more appealing compared to competitors.
- Promote innovation.
Cosmetic claims serve as a basis for consumers to determine their choice of cosmetics according to their needs.
Criteria for Cosmetic Claims
Claims on cosmetic labeling must meet the following criteria:
- Legal compliance – Must comply with regulations.
- Truthfulness – Must accurately reflect the product’s properties.
- Evidential support – Must be backed by data.
- Honesty – Must not be deceptive.
- Fairness – Must be reasonable and not exaggerated.
- Informed decision-making – Must help consumers make well-informed choices.
How to Create a Cosmetic Claim
- Ensure the Product Qualifies as a Cosmetic
- The formula consists of cosmetic ingredients.
- The area of application falls within the scope of cosmetics.
- The primary function aligns with cosmetic purposes.
- Ensure the Claim Meets the Following Requirements:
- Complete information.
- Not exaggerated.
- Not misleading.
- Based on product safety and efficacy.
- Supported by relevant data.
- Must not make statements that imply the product is a drug or contain irrational claims.
Forms of Cosmetic Claims
Claims can be presented in different ways:
- Words – e.g., Dermatologically tested
- Sentences – e.g., Maintains skin moisture
- Images – e.g., A foot care product using an image of a foot area.
Process Flow for Identifying Products and Cosmetic Claims
Examples of Cosmetic Claims
Examples of Claims That Are Not Allowed
How can INSIGHTOF help?
INSIGHTOF offers comprehensive regulatory services to facilitate market entry in Indonesia, specializing in BPOM and Kemenkes product registration with expert guidance every step of the way.
For any inquiries, please feel free to contact us at marketing@insightof.co.id.
