Are you a cosmetic brand or distributor looking to enter the Indonesian market?
Cosmetic registration in Indonesia is a mandatory process to legally sell your products. Without approval from BPOM (National Agency of Drug and Food Control), your products may be banned from distribution or face legal penalties.
In this article, we explain how to obtain BPOM approval for cosmetics, the step-by-step process, and how a BPOM registration service can support your business.
What Is Cosmetic Registration in Indonesia?
Cosmetic registration is the process of submitting a product to BPOM to ensure it meets local safety, quality, and labeling standards. Only after receiving a notification number from BPOM can the product be legally sold in Indonesia.
This applies to:
- Skincare
- Makeup
- Perfumes
- Haircare products
All imported and locally manufactured cosmetic products must be registered, including every variant (color, scent, size, etc.).
What Is BPOM?
BPOM stands for Badan Pengawas Obat dan Makanan, Indonesia’s national regulatory authority. BPOM is responsible for overseeing the safety and quality of drugs, foods, and cosmetics in the Indonesian market. Its goal is to protect consumers and ensure that only compliant products are sold.
Why You Must Register Your Cosmetics with BPOM
Legal Compliance
Cosmetic registration is required by Indonesian law. Selling unregistered products can result in product seizure and fines.
Consumer Trust
A BPOM registration number shows that your product has passed safety and quality checks. It builds trust with both distributors and end-users.
Market Access
Only registered products can be sold online or in retail stores in Indonesia.
Safety Assurance
Registered products meet Indonesian health and safety standards, reducing the risk of harm to consumers.
Importing Cosmetics to Indonesia
If you are an international brand looking to enter the Indonesian market, it’s important to understand that cosmetics must go through BPOM registration before they can be imported and sold legally.
To import cosmetic products into Indonesia, companies typically need to work with a local partner or distributor who understands the regulatory requirements and can act as the official applicant for the product.
Working with a trusted local representative can help ensure that your products meet all labeling, documentation, and compliance standards required by Indonesian authorities.
Note: Without proper BPOM registration, imported products may be held at customs or face regulatory penalties.
Step-by-Step: How to Register Cosmetic Products with BPOM
Step 1: Prepare Manufacturer Documents
Step 1: Prepare Manufacturer DocumentsEnsure the manufacturing facility has a valid GMP certificate. Prepare documents such as:
- Certificate of Free Sale (CFS)
- Letter of Authorization (LoA)
- Product formula
Step 2: Register the Manufacturer
The manufacturer must be listed in the BPOM database before submitting product data.
Step 3: Prepare Product Files
Collect all required documents:
- Ingredient list
- Product Information File (PIF)
- Label design (with Bahasa Indonesia content)
- Safety test results
Step 4: Submit via e-Registration
Register your product through BPOM’s online portal (Notifkos) and select the registered manufacturer.
Step 5: BPOM Review
BPOM officers will review your submission for regulatory compliance.
Step 6: Get Your Notification Number
Once approved, BPOM will issue a notification number — this must appear on your product label before distribution.
Why Use a BPOM Registration Service?
Navigating Indonesia’s regulatory system can be overwhelming. Working with a trusted BPOM consultant can save time, money, and risk.
Benefits of Using a Registration Service:
- Faster registration timelines
- Reduced risk of rejection
- Accurate documentation handling
- End-to-end support (import, submission, post-market)
At INSIGHTOF, we specialize in BPOM registration for international cosmetic companies. We’ve helped over 60+ brands and more than 500 cosmetic products legally enter the Indonesian market.
Cosmetic Registration Made Easy
Whether you’re launching a skincare line or importing an existing product, we offer complete support:
- Manufacturer registration
- Document review & translation
- BPOM submission
- Label compliance
- Import strategy
Trusted by global brands Expert team with regulatory knowledge Transparent pricing & fast communication
Frequently Ask Question (FAQ)
The BPOM cosmetic registration process typically takes 1 to 3 month, depending on the completeness of the documents and the response time from both the applicant and BPOM reviewers.
To register cosmetics with BPOM, companies must prepare documents such as the product formula, Certificate of Free Sale (CFS), and Bahasa Indonesia labeling. The submission is done online through BPOM’s e-Notification system by the legal entity acting as the product notifier in Indonesia.
No. Each cosmetic product variant — such as different colors, scents, or packaging sizes — must be registered separately and receive its own BPOM notification number.
Cosmetic products may be registered by notification applicants in the form of:
a. Cosmetic manufacturers located within the territory of Indonesia in accordance with applicable laws and regulations;
b. Individual businesses or legal entities in the cosmetics sector that engage in contract manufacturing with cosmetic manufacturers located in Indonesia in accordance with applicable laws and regulations; or
c. Cosmetic importers operating in the cosmetics sector in accordance with applicable laws and regulations.
No, a single cosmetic product name can only be notified by one company. Duplicate notifications by other companies are not allowed.
Need help registering your cosmetic products in Indonesia?
Get a free consultation today.
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